Google's Strategy

As google takes its second step into the field of hosting with googlepages, gradually its stategy is becoming clearer and clearer. Google's mission to categorise/organise information seems to have taken wide and even no meaning in some cases after the very successful advertising program. For example, offering users to create webpages for themselves does not strictly fall into the category of organising information. However, one can fit almost anything on the name of organising information. For example, writing a book in English Grammar can fall into the category of organising information but there are millions of books available on the same subject and the information related to the subject is already organised.

Another example that does not seemingly relate to organising information is Google Talk. It is one of the hundreds of VOIP applications allowing people to talk. A third example can be Gbuy - an online payment system - which is in pipeline.

As a company grows, its mission can become wider as it appears to be the case with google. The strategy of google seems to focus of innovation. Innovation providing superior user experience makes the user promote the application because he/she just loves it. This gives rise to more usage, which in turn gives rise to more advertising revenues for google. More and more products of google are coming into the lifestyle of user and the strategy appears to completely dominate internet and eventually dominate desktop as well. There is nothing wrong with it as long as it is win-win situation. Perhaps all google needs to do is to edit their motto related to categorisation/classification of information.